Denim Day Fresno

Join Us for Denim Day Fresno!!!

RCS Fresno, the Marjaree Mason Center and Fresno State’s Cross Culture & Gender Center welcomes community members, elected officials, businesses, and students to make a social statement with their fashion by wearing jeans on this day as a visible means of protest against the misconceptions that surround sexual violence. As the month of April dawns on us, we give tribute to survivors; April being Sexual Assault Awareness Month.

Denim Day Campaign

Rape prevention/education Denim Day campaign focuses on the promotion of wearing denim on April 26th in the remembrance of an Italian Supreme Court that ruled in the 1990’s that a survivor of sexual assault was not a victim because her jeans were too tight and overruled the conviction of the perpetrator. The Court was widely criticized for finding that the victim had consented to rape based on the fit of her jeans which started a revolution of change in the legislation and the prosecution cases of rape.

For decades, individuals across the country have participated in wearing jeans to signify that the tightness of clothing does not mean consent.

Denim Day is an outward example of how a community can help change people’s perceptions about violence against women, men, and children. Please support us by doing one or more of the following:

  1. Call to action, take to all social media, using #DenimDayFresno

  2. Wear denim on Denim Day on Wednesday, April 26, 2017.

  3. Share history of Denim Day and other harmful myths that exists about sexual violence.

  4. Engage your colleagues, family and friends to participate in Denim Day Fresno.

Together, under the same #DenimDayFresno hashtag, we can unite to debunk the myths about sexual violence. Together, to educate, embrace and empower.

We thank all of you willing to join RCS Fresno in the fight for a safer community for all people. Please contact RCS Fresno if you have any questions or would like more information on this or future programs all month long.

Denim Day” buttons and pins are also available through RCS Fresno.

For more information, please email rgarcia@rcsfresno.orglogo-lock